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RESOURCES | BOOK REVIEWS | BUSINESS Guerilla Marketing: Secrets for making big profits from your small business
Guerilla Marketing: Secrets for making big profits from your small business After letting you into the 13 most important marketing secrets (and boy do they make sense!), Jay takes you step by step through creating a tailored marketing plan to meet the unique needs of your organisation. Giving you many insights into all aspects of a marketing strategy, he enables you to plan your marketing assault on the world. This comprehensive guide to marketing is a 'must have' for all small business owners or anyone mystified by the complex world of marketing. click To buy now - Guerilla Marketing: Secrets for Making Big Profits from Your Small Business
Managing at the Speed of Change First printed in 1992, this book has stood the test of time as being one of the most clearly presented texts on the complex topic of 'change' and how to manage it. Conner helps the reader understand the context of change and presents approaches for how to 'tame' the inevitable and omnipresent process of change. He helps the reader understand the potential effects on and reactions of people to change and how different people are equipped to deal with change at different ways at different times in their lives. He explains how to facilitate their transition through the change, safely to the other side, and to help them better prepare for the next change that is bound to sweep over them soon. This is a great introductory text to the topic of 'Change Management', the main concepts and approaches to take. click to buy now - Managing
at the Speed of Change
Rich Dad's Cashflow Quadrant A sequel to the hugely successful 'Rich Dad Poor Dad', this book continues the financial lessons learnt from the author's two dads. Kiyosaki presents the Cashflow Quadrant model which classifies people into one of four quadrants (employee, self-employed, business owner and investor) according to their thoughts and attitudes towards earning money and the practical means by which they do earn their money. Kiyosaki challenges existing beliefs surrounding money and encourages the reader to think in different ways. He guides you to glimpse the future that might result from the different financial routes and then encourages the definition of action plans for the preferred route. This is a great read for anyone who is ready to have their concepts around their financial security and levels of financial freedom challenged and reshaped. click to buy now - Rich Dad's Cashflow Quadrant: Guide to Financial Freedom BACK TO THE TOP
SPIN Selling This book presents the SPIN approach to selling, which has been devised following research of thousands of hours of sales calls which analysed which behaviours of the sales people contributed to successful sales calls and which behaviours didn't. The results of the research culminated in the SPIN approach to questioning the customer. So, rather than selling, the sales person is acting as an investigator, finding out the all important explicit needs of the customer. No modern sales person should approach their customers without having read this book! click to buy now - SPIN-selling
The Business Plan Workbook This work book distils the knowledge of the Enterprise Faculty within the Cranfield School of Business and presents practical and professional advice on all aspects of writing a business plan. This is an absolute 'must read' for anyone in the early stages of setting up a business as it will help you create a robust plan to support you as you navigate the early months and years. click to buy now - The
Business Plan Workbook (Business Enterprise)
The Elephant and The Flea A book that encourages reflection and postulation as to what has been, what is being and what may be, concerning business, society and lifestyle. Drawing on his own personal experience, Charles Handy now explores the future of everything, from education, work and marriage to capitalism, management, religion and society.
click to buy now - The
Elephant and the Flea: Looking Backwards to the Future
The E-Myth Revisited: Why Most Small Businesses Don't Work and What To Do About It. This is a 'must read' for anybody considering setting up their own business or anybody who has already taken that brave step. In Gerber's experience, many entrepreneurs typically brimming with good (though often distracting ) ideas do not focus on the right areas at the right time and consequently are not naturally gifted business people. Through an illuminating discussion with a pie-shop owner, Gerber presents essential lessons and guidelines to be followed when initiating a business. He points out the common mistakes and pitfalls to befall many a budding entrepreneur, and shares the steps and plans that will result in a framework to successfully support a new growing business.
click to buy now - The
E-Myth Revisited Tipping Point Malcolm Gladwell ISBN 0-349-11346-7 Gladwell believes that by understanding how ‘tipping points’ (“the levels at which the momentum for change becomes unstoppable”) are reached, we can deliberately use them to market products, push for social changes or just understand ourselves better. He describes three types of people who disproportionately affect social and behavioural epidemics, and explains how their behaviour can start the ball rolling towards a tipping point. ‘Connectors’ are people who know a lot of other people, and can spread an idea through multiple communities. ‘Mavens’ accumulate knowledge and are the people we rely upon to connect us with new information. ‘Salesmen’ are the persuaders, those charismatic people that can influence our way of thinking. Other concepts discussed are the Stickiness Factor and the Power of Context. The Stickiness Factor is the specific content of a message that makes it memorable and impactful; the Power of Context explains how our behaviour can be strongly influenced by the environment. Gladwell, is a staff writer for New Yorker Magazine and originally wrote an article on the ‘tipping point’ in the New Yorker which was succinct and largely well received. This book on the same topic divided the critics, some saying that it is a good read, enlightening and insightful; others saying it is full of too many unrelated statistics leading to weak conclusions. I found it an interesting book, quite easy to read with good (if a little random!) stories to illustrate his concepts.
click to buy now - The
Tipping Point: How Little Things Can Make a Big Difference |
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